Amazon's Secret Surcharge Scheme: A Threat to Transparency in Online Advertising The Federal Trade Commission (FTC) has taken action against Amazon, alleging that the e commerce giant secretly overcharged advertisers on its platform.
The lawsuit, joined by 22 states, claims Amazon manipulated its advertising auction system to inflate costs for sellers.
According to regulators, Amazon's system allows the company to manipulate bids and increase prices without transparency. This scheme is part of a broader effort to maximize revenue at any cost.