United Should Sideline Performative Gestures In Favor Of Improvements Scott Kirby's tenure at United Airlines has been marked by a mix of incremental improvements and curious missteps.
As the CEO attempts to rebrand his airline, he seems more focused on burnishing his own public image than addressing the lingering issues that have long plagued United.
Kirby's actions exhibit a consistent pattern: instead of quietly consolidating United's strengths in the competitive airline market, he tries to outmaneuver his peers through high profile gestures.