The Great Pabst Heist: A Tale of Beer, Theft, and Social Media Savvy Pabst Blue Ribbon has turned its recent theft into a social media sensation.
Thieves stole tens of thousands of cans of the iconic beer in two separate heists from an Anheuser Busch distribution center in southern California. The estimated value of the stolen goods is $70,000.
The thieves' plan was cleverly executed. A subcontracting company submitted fake documents to pick up $25,000 worth of beer, just an hour after a separate batch of $45,000 worth was "picked up but never delivered.