Sydney Sweeney Loses More Than 200,000 Instagram Followers Amid Growing Backlash Over Her Nude Sports Betting Ad The backlash against Sydney Sweeney's recent sports betting ad is a stark reminder that the lines between entertainment and exploitation are increasingly blurred in celebrity endorsements.
The actress, known for her roles in Euphoria and other popular shows, appeared nude alongside various sports equipment in an ad promoting Novig, a new sports prediction market app.
Sweeney's involvement with Novig may seem like a natural fit at first glance, given her persona as a young woman who embodies the intersection of pop culture and athleticism.