Stax's Rebirth: A Cautionary Tale for the Activewear Industry The recent rescue of Australian activewear brand Stax by Justin and Sandy Truong, co founders of Pushas, a sneakerhead marketplace, has sparked both relief and skepticism within the fashion industry.
The couple's experience in building Pushas from scratch has given them a unique perspective on what went wrong with Stax.
Stax's demise was marked by aggressive expansion into physical stores in 2022, which ultimately led to its downfall when rent costs skyrocketed and customers began to tighten their wallets.