The Bezos Factor: What's Behind the Liverpool Takeover? The news that Jeff Bezos is part of a consortium buying a significant stake in Liverpool Football Club has sent shockwaves through the football world.
On the surface, it appears to be just another multi billion dollar deal in the ever growing world of sports finance.
However, scratch beneath the surface and you'll find something more intriguing – a calculated risk by one of the world's most powerful businessmen to further cement his legacy.