The Self Care App Trap: How Finch's Gamification of Wellness Can Be a Double Edged Sword The wellness industry is full of get rich quick schemes and quick fix solutions, but few have captured the attention – and dollars – of the masses like Finch.
This self care app gamifies mental health by letting users collect rewards for completing tasks, has been downloaded by millions, and is touted as a panacea for our increasingly frazzled lives.
But what does it mean when an app that's supposed to help us relax ends up feeling more like a chore than a cure? At its core, Finch is an intriguing concept: take the drudgery out of self care by making it fun.