The Unseen Hours Behind Overnight Success Vivien Wong's decision to leave her £80,000 accounting job and start Little Moons, an ice cream business, has been touted as a rags to riches tale of entrepreneurial spirit.
However, what gets lost in the narrative is the decade long journey that preceded its viral moment on TikTok.
Wong's experience serves as a reminder that success, especially in today's social media age, can be deceiving.