The Art of Deception: How Publishers Manipulate Your Reading Choices The notion that readers are autonomous agents, making informed decisions about the books they read, is a myth perpetuated by publishers and their allies in the literary industry.
In reality, our reading choices are subject to a carefully crafted web of persuasion designed to manipulate us into buying the "right" book.
Philip Gwyn Jones, a veteran publisher turned literary agent, acknowledges that this art of persuasion is at play.