Can Broader Services Improve Returns for Halliburton? The recent multi year contract awarded to Halliburton by Eni S. p. A.
for the Cronos ultra deepwater development offshore Cyprus has raised eyebrows in the industry.
On one hand, the integrated services package offered by Halliburton appears to be a textbook example of how bundling can lead to increased revenue per well and reduced handoffs between service providers.