Football Australia to Slash 20 Per Cent of Workforce as CEO Makes Damning Admission The news that Football Australia is cutting over 20 per cent of its workforce, coupled with CEO Martin Kugeler's admission that the organization has failed to capitalize on the success of the Matildas and the home World Cup in 2023, raises more questions than answers.
On the surface, it appears as though FA's financial struggles are a result of poor governance and mismanagement. However, this is merely a symptom of broader industry issues.
Despite record participation numbers and the emergence of the Matildas as a premium national sporting brand, both FA and the Australian Professional Leagues have been forced into dramatic cost cutting exercises to stay afloat.