Amazon's Memory Crunch: The Unintended Consequences of a Booming Industry Amazon recently raised prices on its Echo, Fire TV, Kindle, and eero devices.
At first glance, this decision appears to be a direct result of the ongoing memory chip shortage, which has forced companies like Apple and Microsoft to raise their own prices.
However, Amazon's claim that it is simply absorbing "significant increases" in memory costs seems hollow when considering its $220 billion capital expenditure budget for the year.