The Unhealthy Alliance: How the World Cup Became a Junk Food Megaphone The images of footballers in action, the roar of the crowd, and the excitement of international competition all blend together to create an electrifying atmosphere at the World Cup.
But beneath this surface lies a less palatable truth: the tournament has become a massive platform for promoting junk food and drinks to billions of viewers worldwide.
Researchers from the University of Bristol and University of Oxford recently conducted a study, revealing that logos and products for high calorie, high sugar, or high sodium brands were displayed 65,722 times during matches at the 2026 World Cup.