Lululemon's Revival Plan Falls Short Under Chip Wilson Lululemon's attempt to revive its brand after a public backlash against co founder and former CEO Chip Wilson's comments about the poor fit of their pants on some women has been met with skepticism, despite strong sales numbers.
The brand's struggles highlight the complexities of reviving a damaged reputation and the difficulty of winning back trust among customers and employees alienated by Wilson's remarks.
The Origins of Controversy: Chip Wilson's Comments In 2013, Wilson sparked widespread criticism when he attributed Lululemon's pants' poor fit on some women to their body types.