The Lululemon Legacy: Chip Wilson's Prescription for Revival Falls Short Chip Wilson's five pillar plan to restore Lululemon to its former glory has been met with skepticism by some analysts and investors.
His approach, which emphasizes "technical excellence" and driving innovation through R&D, may have worked in the brand's early days but seems stuck in the past.
The company has grown and evolved significantly since its humble beginnings, and Wilson's plan fails to account for its current circumstances.