The Copycat Conundrum: When Marketplaces Enable Design Theft Warwick Levy's Lonely Kids Club label has been around for 15 years, producing unique graphic T shirts that blend style and social awareness.
However, Levy recently discovered a disturbing reality: his designs were being stolen on the Chinese e commerce platform Temu.
Thousands of identical knockoff shirts, copied from his website without permission or compensation, flooded the market.