Broadcast Networks Fire Up San Sebastián Atresmedia Cine's presence at the San Sebastián Festival this year should come as no surprise, given its steady rise as a major player in Spanish film production and distribution.
What is noteworthy, however, is the company's deliberate strategy to position itself as a key launching pad for ambitious projects that can break through the global market.
Jaime Ortiz de Artiñano, managing director of Atresmedia Cine, emphasizes the importance of San Sebastián as an international showcase for Spanish cinema.