How Quiz Closes Up Shop: Another Fashion Retailer Falls Prey to E Commerce Tsunami The demise of Quiz, a stalwart of Britain's high streets, serves as a stark reminder that even established players in retail cannot escape the force of e commerce.
Founded in 1993 as an affordable women's fashion retailer with trend driven collections, Quiz was once a darling of the British fashion scene.
However, its inability to adapt to shifting consumer expectations has finally caught up with it.