AI Washing Exposed as New Form of Greenwashing The music industry's adoption of artificial intelligence technologies has been touted as a revolutionary step towards sustainability and environmental awareness.
However, beneath the surface lies a more insidious trend: AI washing. This phenomenon involves using AI to create the illusion of green credentials rather than making genuine commitments to reducing carbon footprints.
Greenwashing in music marketing is not new, but its adaptation of AI technologies has taken it to a new level.